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It was Austrian billionaire Johann Graf, who founded Novomatic in 1980. Back then he wasn’t a billionaire yet, mind you. And back then he built slot machines for land-based casinos and betting shops. It took him only a year to expand into neighbouring countries Germany, France, Switzerland and even the Netherlands (which is not a direct neighbour, of course).
Novomatic Founded in 1980, Novomatic is one of the oldest casino software providers in the world. At first, it specialised in developing products for the land-based casinos. In 2010, it launched its online gaming project, Greentube, which took land-based games to the virtual level. The NOVOMATIC Group comprises 3 holding companies: Central to the Group is NOVOMATIC AG Holding, based in Austria, located immediately south of Vienna. The activities of the subsidiaries of the Austrian NOVOMATIC Holding range from casino and gaming operations to manufacturing and related ancillary services. Novomatic is an Australian based casino games provider that has been in the industry for over 35 years. When Professor Johann F. Graf founded the company in 1980, the organization started producing brick and mortar land-based casino games majorly for the European market. Novomatic’s casino products might lack when it comes to high-end graphics and sound design, but they are still among the best-performing casino products in the industry. While Novomatic’s land-based products are still very popular in a lot of markets, their online business has taken a hit, especially in one of its most important markets, as.
And by 1983 the company had taken their business worldwide.
In the beginning Novomatic ran their own gambling arcades under the ‘Admiral’ brand and even now it’s a type of betting shop commonly found around central Europe. But Novomatic also supplies gambling machines to many other casinos and betting shops.
In 1990 the company founded their Novoline brand and began slowly producing their games for computers.
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In 1991 the Admiral Sportswetten GmbH was founded as a 100% subsidiary and the company continued to expand into the world of sportsbetting as well.
The focus was and still is on land-based ventures. Novomatic is operating a significant number of casinos and gambling arcades across Europe and keeps acquiring smaller companies at the same time, continuing its expansion.
Recognising a need to go mobile as well, Novomatic partnered with and later acquired GreenTube, who exclusively produce all mobile titles for the brand.
Another subsidiary, Extreme Live Gaming, now provides live tables for Novomatic as well.
It was Austrian billionaire Johann Graf, who founded Novomatic in 1980. Back then he wasn’t a billionaire yet, mind you. And back then he built slot machines for land-based casinos and betting shops. It took him only a year to expand into neighbouring countries Germany, France, Switzerland and even the Netherlands (which is not a direct neighbour, of course).
And by 1983 the company had taken their business worldwide.
In the beginning Novomatic ran their own gambling arcades under the ‘Admiral’ brand and even now it’s a type of betting shop commonly found around central Europe. But Novomatic also supplies gambling machines to many other casinos and betting shops.
Casino Novomatic Slots
In 1990 the company founded their Novoline brand and began slowly producing their games for computers.
In 1991 the Admiral Sportswetten GmbH was founded as a 100% subsidiary and the company continued to expand into the world of sportsbetting as well.
Casino Novomatic Games
The focus was and still is on land-based ventures. Novomatic is operating a significant number of casinos and gambling arcades across Europe and keeps acquiring smaller companies at the same time, continuing its expansion.
Casino Novomatic
Recognising a need to go mobile as well, Novomatic partnered with and later acquired GreenTube, who exclusively produce all mobile titles for the brand.
Casino Novomatic Online
Another subsidiary, Extreme Live Gaming, now provides live tables for Novomatic as well.